Boshies

More than just a clothing brand, Boshies is fashion with a purpose. Reinspiring the Arab youth with modern takes on their cultural heritage.

Today, Arabs are not only losing touch with their cultural roots, but their voices are also getting lost in the global media climate. What better medium than fashion to help this generation tell its own story?

Boshies is a modern Arabic clothing brand that aims to reflect the diversity and spirit of the region, helping shift the conversation to a more positive note.

By creating fashion pieces inspired by the Arab cultural heritage, Boshies is not only helping modernize Arab culture, but it also hopes to spread this culture across the world. So it can be enjoyed by Arabs and non Arabs alike.

In 2017, it all started with a modern incarnation of the Tarboosh hat, when we decided to put a contemporary spin on one of the staples of Arab clothing.