Kashida is an acclaimed product design studio creating bespoke design pieces based on 3D Arabic calligraphy. Questioning the traditional visual manifestations of calligraphy on scrolls and architectural facades, the team sought to bring these beautiful letterforms to life. Their aim was to transcend the classic ornamental approach to calligraphy by creating functional design pieces that respond to people’s ergonomic and lifestyle needs.
Just as the ‘kashida’ glyph bridges between two Arabic letters in a single word, Kashida bridges between calligraphy and product design. Since 2011, Kashida has been creating unique pieces using various design and production methods, spreading its brand name from the Middle East to the world.