Born in Beirut, Elsa’s passion for design and jewellery came naturally. From the rich souks of Beirut where jewellery is woven into the everyday fabric of life to the heirlooms found in her Grandmother’s jewellery box, each element was absorbed by the ever-curious Elsa.
Later came a degree in Product design, a field of study that allowed Elsa to discover the fundamentals of design and the power of objects to communicate meaning to the viewer. In 2012, Elsa relocated to Paris to work with Swarovski returning to the jewels that had so influenced her youth. Her time in Paris cemented her design credentials and exposed her to the history and inspiration Europe has to offer. It was during this time when Elsa began to imagine and create her eponymous collection.